Cookies Policy
Effective Date: 26th February, 2026
Last Updated: 26th February, 2026
This Cookie Policy explains how Visual Magic, a trade name and operating division of Mailed Inc (“Company,” “we,” “us,” or “our”), uses cookies and similar technologies on our website. By continuing to use our website, you consent to the use of cookies as described below, subject to your preferences.
1. WHAT ARE COOKIES?
Cookies are small text files placed on your device when you visit a website. They allow the website to recognize your browser and store certain information.
Cookies may:
Remember login sessions
Store cart contents
Track site performance
Improve user experience
Support advertising efforts
2. TYPES OF COOKIES WE USE
A. Strictly Necessary Cookies
These cookies are essential for the website to function.
They enable:
Secure login
Shopping cart functionality
Checkout processing
Fraud prevention
Session management
These cookies cannot be disabled because the website cannot operate without them.
B. Performance & Analytics Cookies
These cookies help us understand how visitors use the site.
They collect information such as:
Pages visited
Time spent on site
Traffic sources
Device type
Error messages
We may use third-party analytics providers such as:
Google Analytics
Similar performance tracking tools
Information collected is aggregated and anonymized where possible.
C. Functional Cookies
These cookies allow enhanced functionality, including:
Remembering preferences
Saving configuration choices
Improving site personalization
If disabled, certain features may not function properly.
D. Advertising & Marketing Cookies
These cookies may be used to:
Deliver targeted advertisements
Measure advertising performance
Prevent repetitive ads
Support retargeting campaigns
They may be set by advertising partners.
We do not sell personal information for monetary value.
3. THIRD-PARTY COOKIES
We may allow third parties to place cookies for:
Payment processing
Analytics
Advertising
Fraud detection
We do not control third-party cookies once set. You should review their respective privacy policies.
4. LEGAL BASIS FOR COOKIE USE (GDPR)
For users in the European Economic Area (EEA), UK, or similar jurisdictions:
Strictly necessary cookies are processed under legitimate interest.
Performance, functional, and marketing cookies are processed based on user consent.
You may withdraw consent at any time through cookie preference settings.
5. YOUR RIGHTS (GDPR)
You may:
Request access to personal data collected through cookies
Request deletion
Restrict processing
Withdraw consent
contact: privacy@visualmagic.ai
6. YOUR RIGHTS (CCPA / CPRA – CALIFORNIA)
California residents have the right to:
Know what personal information is collected
Request deletion
Opt-out of sale or sharing of personal information
Not be discriminated against for exercising privacy rights
Although we do not sell personal data for monetary value, certain analytics or advertising tools may qualify as “sharing” under California law.
To exercise rights, contact: privacy@visualmagic.ai
7. MANAGING COOKIES
You can manage cookies in several ways:
A. Browser Settings
Most browsers allow you to:
Block cookies
Delete cookies
Disable third-party cookies
Disabling cookies may impact website functionality.
B. Cookie Consent Banner
Where required by law, we provide a cookie consent tool allowing you to:
Accept all cookies
Reject non-essential cookies
Customize preferences
8. COOKIE RETENTION PERIOD
California residents have the right to:
For the duration of your browsing session (session cookies)
For a fixed period after your visit (persistent cookies)
Retention duration depends on the purpose of the cookie.
9. Cookie Details & Technical Information
| A. Strictly Necessary Cookies | ||||
|---|---|---|---|---|
| Cookie Name | Provider | Purpose | Duration | Type |
| _session_id | Visual Magic | Maintains user session and cart data | Session | First-party |
| cart | Visual Magic | Stores cart contents during checkout | 14 days | First-party |
| checkout_token | Visual Magic | Enables secure checkout process | Session | First-party |
| checkout_token | Cloudflare | Security & bot detection | 30 minutes | Third-party |
| These cookies cannot be disabled as they are required for core functionality. | ||||
| B. Performance & Analytics Cookies | ||||
| Cookie Name | Provider | Purpose | Duration | Type |
| _ga | Google Analytics | Distinguishes users for analytics | 2 years | Third-party |
| _ga_* | Google Analytics | Tracks session state | 2 years | Third-party |
| _gid | Google Analytics | Tracks user behavior per session | 2 years | Third-party |
| These cookies help us understand site performance and usage trends. | ||||
| C. Functional Cookies | ||||
| Cookie Name | Provider | Purpose | Duration | Type |
| preferences | Visual Magic | Stores user preferences | 1 year | First-party |
| locale | Visual Magic | Saves language or regional settings | 1 year | First-party |
| These enhance user experience but are not strictly necessary. | ||||
| D. Marketing & Advertising Cookies | ||||
| Cookie Name | Provider | Purpose | Duration | Type |
| _fbp | Meta (Facebook) | Tracks ad performance & retargeting | 3 months | Third-party |
| IDE | Google Ads | Conversion tracking | 13 months | Third-party |
| gcl_au | Google Ads | Ad performance tracking | 3 months | Third-party |
| These may be used for remarketing campaigns. | ||||
GDPR / CCPA Note to Include Under Table:
Where required by applicable law, non-essential cookies are deployed only after obtaining user consent via our cookie banner. Users may modify preferences at any time.
10. CHANGES TO THIS POLICY
We may update this Cookie Policy periodically. Updates become effective when posted on this page.
11. CONTACT US
For questions about this Cookie Policy:
Visual Magic
A Division of Mailed Inc
Email: privacy@visualmagic.ai
Website: www.visualmagic.ai